B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- campaign response rate for Influitive personalized gift campaign (2019)
Pinatas sent as personalized gifts during an ABM campaign by Influitive generated a 36% response rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
leadboxer.com
Primary
Tier C
https://www.leadboxer.com/blog/account-based-marketing-tactics ↗
Source Article
25+ Account-Based Marketing Tactics & Software Solutions — LeadBoxer
Lead Generation|Marketing|Sales
25+ Account-Based Marketing Tactics & Software Solutions
25+ Account-Based Marketing Tactics & Software Solutions
2019-12-09
Lead Generation|Marketing|Sales
25+ Account-Based Marketing Tactics & Software Solutions
2019-12-09
Lead Generation|Marketing|Sales
25+ Account…
Original Research
leadboxer.com
· Original study ↗
Methodology
Single-company campaign experiment
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Influitive personalized gift campaign: 36% campaign response rate. Source: leadboxer.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influitive-pinata-36-response-rate
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<blockquote cite="https://lighthousedata.io/data/influitive-pinata-36-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- campaign response rate for Influitive personalized gift campaign<br><small>Source: leadboxer.com (2019) · <a href="https://lighthousedata.io/data/influitive-pinata-36-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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