B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- ad spend for Indian brands (2025)
In 2025, Indian brands increased their influencer spending by 33%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hobo.Video
Primary
Tier A
https://hobo.video/blog/2025-list-best-instagram-influencers-and-bloggers-in-india/ ↗
Source Article
2025 List: Best Instagram Influencers and Bloggers in India | Hobo.Video
India’s creator economy is expanding faster than ever, and the “2025 List: Best Instagram Influencers and Bloggers in India” reflects how deeply creators now influence what people buy, wear, watch, and even believe. In 2025 alone, Indian brands increased their influencer spending by 33%, driven by r…
Original Research
Hobo.Video
· Original study ↗
Methodology
Increase in influencer spending by Indian brands in 2025 compared to the previous year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian brands: 33% ad spend. Source: Hobo.Video (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india_influencer_spending_2025
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<blockquote cite="https://lighthousedata.io/data/india_influencer_spending_2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- ad spend for Indian brands<br><small>Source: Hobo.Video (2025) · <a href="https://lighthousedata.io/data/india_influencer_spending_2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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