B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- social commerce purchase rate for Indian social media users (2023-02)
According to a February 2023 Rakuten Insight survey, 38 percent of Indian participants had made purchases through social media platforms.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2023-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rakuten Insight
Primary
Tier B
https://antino.com/blog/how-to-develop-a-shopping-app-like-temu ↗
Source Article
How to Build a Shopping App Like Temu: Features, Tech Stack & Cost
Original Research
Rakuten Insight
· Original study ↗
Methodology
Rakuten Insight survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian social media users: 38% social commerce purchase rate. Source: Rakuten Insight (2023-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-social-media-purchases-38pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-social-media-purchases-38pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- social commerce purchase rate for Indian social media users<br><small>Source: Rakuten Insight (2023-02) · <a href="https://lighthousedata.io/data/india-social-media-purchases-38pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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