B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- smartphone penetration for India (2018)
In India, 13% of the population uses smartphones.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fieldassist.com
Primary
Tier C
https://www.fieldassist.com/blog/technology-driven-fmcg-industry ↗
Source Article
How Technology Is Reshaping the FMCG Industry End to End
The Indian Retail Promise – Creating Value for the Modern Consumer
Learn about the code to grow profitably with today's modern consumer keeping in mind the future of the technology driven Indian retail industry.
As the Indian FMCG industry stands prepared for a new future driven by growing consumpti…
Original Research
fieldassist.com
· Original study ↗
Methodology
Share of Indian population using smartphones; cited as digital influence on retail
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India: 13% smartphone penetration. Source: fieldassist.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-smartphone-penetration-13
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-smartphone-penetration-13" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- smartphone penetration for India<br><small>Source: fieldassist.com (2018) · <a href="https://lighthousedata.io/data/india-smartphone-penetration-13" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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