B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- smartphone penetration for overall smartphone ownership (2012-01)
Overall smartphone penetration among mobile consumers stood at 48 percent in January 2012.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2012-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (6)
Nielsen
Primary
Tier A
https://www.nielsen.com/fr/insights/2012/survey-new-u-s-smartphone-growth-by-age-and-income/ ↗
Source Article
Survey New U.S. Smartphone Growth by Age and Income
Whether or not you have a smartphone is closely related to both how old you are and how much money you make, according to a Nielsen survey in January of more than 20,000 mobile consumers.
While overall smartphone penetration stood at 48 percent in January, those in the 25-34 age group showed the gre…
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Original Research
Nielsen
· Original study ↗
Methodology
Nielsen survey
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
overall smartphone ownership: 48% smartphone penetration. Source: Nielsen (2012-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/overall-smartphone-penetration-january-2012
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<blockquote cite="https://lighthousedata.io/data/overall-smartphone-penetration-january-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- smartphone penetration for overall smartphone ownership<br><small>Source: Nielsen (2012-01) · <a href="https://lighthousedata.io/data/overall-smartphone-penetration-january-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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