49%
49% -- smartphone penetration for Australian adults (2026)
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Survey by BRW and the Australian Communications and Media Authority (ACMA) on smartphone adoption among Australian adults; the article explicitly frames the figure as the size of the reachable 'mobility enabled marketplace' for mobile marketing strategy. Original survey publication date not stated in the article (underlying ACMA survey appears to be from an earlier period; article notes prior penetration of 38%). Data_vintage defaulted to article collection year per protocol.
<blockquote cite="https://lighthousedata.io/data/australia-smartphone-penetration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- smartphone penetration for Australian adults<br><small>Source: BRW / Australian Communications and Media Authority (ACMA) (2026) · <a href="https://lighthousedata.io/data/australia-smartphone-penetration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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