B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2.9%
2.9% -- click through rate for Email marketing in India (2024)
The average email click-through rate (CTR) in India is approximately 2.9%.
- Attributed generally to industry benchmarks without a specific study date or publisher named in text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.9%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Sources (2)
Epsilon
Primary
Tier C
https://noirdove.com/why-you-must-invest-in-email-marketing/ ↗
Source Article
Why You Must Invest In Email Marketing Right Now
Email marketing channel is one of the most powerful digital marketing tools, allowing businesses to connect directly with their customers and nurture leads effectively. Despite the rise of social media, influencer marketing, and search ads, email marketing continues to deliver unmatched ROI (Return …
Also cited by
Email Optimization Shop (Jeanne Jennings)
https://emailopshop.com/from-the-boards-ctr-or-ctor/
2026-09-19
Original Research
Epsilon
· Original study ↗
Methodology
Approximate average email click-through rate in India, attributed to unnamed 'industry benchmarks'; benchmark provider not named. Article undated; publication year estimated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing in India: 2.9% click through rate. Source: Epsilon (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-email-click-through-rate-2-9
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<blockquote cite="https://lighthousedata.io/data/india-email-click-through-rate-2-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.9%</strong> -- click through rate for Email marketing in India<br><small>Source: Epsilon (2024) · <a href="https://lighthousedata.io/data/india-email-click-through-rate-2-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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