B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- annual revenue increase for companies applying smarketing (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Marketing Management
Primary
Tier A
https://audreytips.com/glossaire-web/smarketing/?utm_campaign=meetedgar&utm_medium=social&utm_source… ↗
Source Article
Définition Marketing : qu’est-ce que le smarketing ?
Sales + Marketing = Smarketing !
Vous avez déjà vu cette formule ?
Vous la comprendrez mieux après avoir lu cet article !
Mais avant, voici une petite explication de Laurent :
Le smarketing est une technique de management ayant pour but de coordonner au mieux l’action du département marketing et cel…
Original Research
Marketing Management
· Original study ↗
Methodology
According to Marketing Management
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
companies applying smarketing: 20% annual revenue increase. Source: Marketing Management (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increase-in-annual-revenue-smarketing
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<blockquote cite="https://lighthousedata.io/data/increase-in-annual-revenue-smarketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- annual revenue increase for companies applying smarketing<br><small>Source: Marketing Management (2026) · <a href="https://lighthousedata.io/data/increase-in-annual-revenue-smarketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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