B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- annual revenue increase for companies with strong alignment (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Aberdeen Group
Primary
Tier A
https://haw.doisz.com/blog/alinhar-marketing-e-financeiro-com-o-indice-mer/ ↗
Source Article
MER Index: Pehea e hoʻohālikelike ai i ke kūʻai aku a me ke kālā me ka hoʻohana ʻana i hoʻokahi Metric Key
O ʻIkepili ʻoihana kūʻai (MER) he ana kumu no ka loiloi ana i ka hana o na hoao ke kūʻai akuʻana o kahi hui. Hōʻike ia i ka pilina ma waena o ka huina kūʻai a me ka nui o nā lilo me ke kūʻai akuʻana, hāʻawi i kahi ʻike maopopo i ka pono o nā hoʻopukapuka i hana ʻia.
Ma ka helu ʻana i ka MER, hiki i …
Original Research
Aberdeen Group
· Original study ↗
Methodology
Reported by Aberdeen Group for companies with strong alignment between marketing and finance.
Methodology documented
Segmentation
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Plain Text
companies with strong alignment: 20% annual revenue increase. Source: Aberdeen Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/annual-revenue-increase-2026
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<blockquote cite="https://lighthousedata.io/data/annual-revenue-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- annual revenue increase for companies with strong alignment<br><small>Source: Aberdeen Group (2026) · <a href="https://lighthousedata.io/data/annual-revenue-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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