B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

6%

6% -- annual revenue increase for firms using AI for personalization (2024)

2024  · Gartner

Firms using AI for personalization experience annual revenue increases between 6% and 10%.

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Attribution: Gartner View source
Lighthouse Research Team
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Source verified Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2024
Entity
firms using AI for personalization
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Gartner Primary Tier C
https://www.capably.ai/resources/roi-of-ai ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Measuring the ROI of AI: Turning Automation Into Real Value
Effective collaboration is the backbone of any successful team, but too often, it’s slowed down by disconnected tools, endless email threads, and scattered information. Read on to learn more. Over the past few years, executives across industries have been racing to show progress in what many call th…
Original Research
Gartner · Original study ↗

Range 6-10%, midpoint 8% used. Cited by Capably from Gartner (2024); secondary source.

Methodology documented
Industrymarketing
Plain Text
firms using AI for personalization: 6% annual revenue increase. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalization-revenue-increase-gartner-2024
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<blockquote cite="https://lighthousedata.io/data/ai-personalization-revenue-increase-gartner-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- annual revenue increase for firms using AI for personalization<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/ai-personalization-revenue-increase-gartner-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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