B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
30%
30% -- engagement lift for IBM Watson and Influential sponsored posts (2025)
Over 200 campaigns using IBM Watson and Influential's AI-powered influencer platform resulted in a 30% boost in engagement for sponsored posts compared to non-sponsored posts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier C
https://pitch121.com/blogs/the-importance-of-social-influence-over-social-selling/ ↗
Source Article
Social Influence is Outpacing Social Selling for B2B Success, discover how
Unlike social selling, social influence is about establishing authority and trust in a broader context. It involves shaping opinions by leveraging credibility and expertise. In B2B sales, building this trust is more critical than ever. Sales Navigator plays a vital role in identifying and engaging w…
Original Research
IBM
· Original study ↗
Methodology
Company campaign case study reported by Pitch 121 blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IBM Watson and Influential sponsored posts: 30% engagement lift. Source: IBM (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ibm-watson-sponsored-engagement-lift-30pct
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<blockquote cite="https://lighthousedata.io/data/ibm-watson-sponsored-engagement-lift-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- engagement lift for IBM Watson and Influential sponsored posts<br><small>Source: IBM (2025) · <a href="https://lighthousedata.io/data/ibm-watson-sponsored-engagement-lift-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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