B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
120,000,000
120,000,000 -- digital impressions for IBM #NewWayToWork campaign (2014)
IBM generated 120 million digital impressions from its #NewWayToWork campaign launched in 2014 through employees sharing content on social media.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
120,000,000
Unit
Count
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier B
https://liquiddesigns.in/upgrading-corporate-loyalty-employee-advocacy/ ↗
Source Article
Upgrading from corporate loyalty to employee advocacy
In May 2016, Mike Waite, an employee at McDonald’s in Edinburgh UK, was quite frustrated with the society’s misconception about people who took up a job of a worker at a fast food restaurant like that of McDonald’s.
Annoyed with the judgemental criticism that looked upon him as a non-aspirational st…
Original Research
IBM
· Original study ↗
Methodology
Employee advocacy campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IBM #NewWayToWork campaign: 120,000,000 digital impressions. Source: IBM (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ibm-newwaytowork-digital-impressions
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<blockquote cite="https://lighthousedata.io/data/ibm-newwaytowork-digital-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>120,000,000</strong> -- digital impressions for IBM #NewWayToWork campaign<br><small>Source: IBM (2014) · <a href="https://lighthousedata.io/data/ibm-newwaytowork-digital-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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