B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- in app purchase revenue share for mobile apps (2025)
In-app purchases account for over 60% of mobile app revenue.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Business of Apps
Primary
Tier C
https://applaunchpartners.com/launch-scale-apps-2026-success-guide/ ↗
Source Article
App Launch & Scale: 2026 Success for Marketers
Original Research
Business of Apps
· Original study ↗
Methodology
Cited 2025 study by Business of Apps
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps: 60% in app purchase revenue share. Source: Business of Apps (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iap-share-of-app-revenue-2025
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<blockquote cite="https://lighthousedata.io/data/iap-share-of-app-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- in app purchase revenue share for mobile apps<br><small>Source: Business of Apps (2025) · <a href="https://lighthousedata.io/data/iap-share-of-app-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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