B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48.2%
48.2% -- in app purchase revenue share for global mobile app market (2017)
In-app purchases are projected to account for 48.2 percent of total mobile app market revenues by 2017.
- forecast/projection
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48.2%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://allaboutwindowsphone.com/flow/item/18428_Should_developers_switch_all_t.php ↗
Source Article
Should developers switch all their efforts to freemium?
Original Research
Gartner
· Original study ↗
Methodology
Gartner forecast cited in editorial
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 (current) | 48.2% | |
| 2024 | 48.2% | 0% |
| 2026 | 48.2% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global mobile app market: 48.2% in app purchase revenue share. Source: Gartner (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iap-revenue-share-2017-gartner
HTML Embed
<blockquote cite="https://lighthousedata.io/data/iap-revenue-share-2017-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.2%</strong> -- in app purchase revenue share for global mobile app market<br><small>Source: Gartner (2017) · <a href="https://lighthousedata.io/data/iap-revenue-share-2017-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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