B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48.2%
48.2% -- in app purchase revenue share for Global mobile app market (2026)
In-app purchases account for 48.2% of all mobile app earnings according to Technavio.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Technavio
Primary
Tier C
https://devtechnosys.ae/blog/build-an-astrology-app-like-abraj/ ↗
Source Article
7 Easy Steps To Build an Astrology App like Abraj In 2026
Key Takeaways:
-
-
- Personalization is crucial: Deliver AI-driven horoscopes, compatibility reports, and tailored insights to enhance user engagement and loyalty.
- Content consistency, such as regular daily, weekly, and monthly updates, keeps users returning frequently.
- To make an astrology app …
Original Research
Technavio
· Original study ↗
Methodology
Cited from Technavio research on mobile app monetization models; article is a secondary source. Relevant as a monetization benchmark for app marketing/revenue planning.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 | 48.2% | |
| 2024 | 48.2% | 0% |
| 2026 (current) | 48.2% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global mobile app market: 48.2% in app purchase revenue share. Source: Technavio (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iap-share-of-mobile-app-earnings
HTML Embed
<blockquote cite="https://lighthousedata.io/data/iap-share-of-mobile-app-earnings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.2%</strong> -- in app purchase revenue share for Global mobile app market<br><small>Source: Technavio (2026) · <a href="https://lighthousedata.io/data/iap-share-of-mobile-app-earnings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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