B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
13%
13% -- ad spend for Hulu (2024)
13% of surveyed brand and agency professionals allocated the largest share of their ad-supported streaming budget to Hulu.
- Refers to the percentage of surveyed brand and agency professionals allocating the largest portion of their ad-supported streaming budget to Hulu
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Lighthouse Research Team
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier B
https://www.programaticaly.com/portada/youtube-prime-video-hulu-elegidos-anunciantes-streaming ↗
Source Article
Tras YouTube, Prime Video y Hulu son los elegidos por los anunciantes para sus anuncios en streaming — PROGRAMMATIC SPAIN
Tras YouTube, Prime Video y Hulu son los elegidos por los anunciantes para sus anuncios en streaming
Tras YouTube, Prime Video y Hulu lideran la lista de posicionamiento de anuncios. En una encuesta realizada por Digiday+ Research a profesionales de marcas y agencias sobre sus preferencias de plataf…
Original Research
Digiday
· Original study ↗
Methodology
Source: Digiday+ Research survey of brand and agency professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hulu: 13% ad spend. Source: Digiday (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hulu-budget-share-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hulu-budget-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- ad spend for Hulu<br><small>Source: Digiday (2024) · <a href="https://lighthousedata.io/data/hulu-budget-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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