B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
14%
14% -- email click through rate lift for personalized email campaigns (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.sobot.io/blog/trends-in-customer-contact-and-saas-industry-representing-enterprises/ ↗
Source Article
Trends in Customer Contact and SaaS Industry
In the rapidly evolving SaaS industry, customer contact is pivotal. Effective customer contact strategies can significantly enhance user experience, drive customer satisfaction, and boost retention rates. As the SaaS market grows, enterprises are continuously innovating to meet customer needs more e…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot data via secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized email campaigns: 14% email click through rate lift. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-personalized-email-ctr
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<blockquote cite="https://lighthousedata.io/data/hubspot-personalized-email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- email click through rate lift for personalized email campaigns<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/hubspot-personalized-email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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