B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- click through rate lift from segmented emails for Email marketing campaigns (2023)
Segmented emails achieve 50% higher click-through rates compared to generic emails.
- Original study/source for benchmark not explicitly cited
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
unlayer.com
Primary
Tier C
https://unlayer.com/blog/email-marketing-for-agencies ↗
Source Article
Email Marketing for Agencies: The Complete Guide (2023) | Unlayer
The Perfect Email Building Tools For Healthcare Industry
Unlayer vs. ActiveCampaign vs. Mailmodo: Which is one of the best email building tools for healthcare? Read this blog to find the best ROI for your emails. 🚀
Industry Use Case
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You…
Original Research
unlayer.com
· Original study ↗
Methodology
Cited benchmark; baseline and original study not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing campaigns: 50% click through rate lift from segmented emails. Source: unlayer.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-email-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/segmented-email-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- click through rate lift from segmented emails for Email marketing campaigns<br><small>Source: unlayer.com (2023) · <a href="https://lighthousedata.io/data/segmented-email-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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