B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- email click through rate lift for Whitelisted email addresses (2024)
Emails from whitelisted addresses see 10% higher click-through rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Return Path
Primary
Tier C
https://sendclean.com/blog/whitelisting-emails-on-gmail-outlook-yahoo-and-more/ ↗
Source Article
Whitelisting emails on Gmail, Outlook, Yahoo and more
As an email marketer, you want your carefully crafted content to land in your subscribers' inboxes, not their spam folders. However, this can be challenging, especially as email service providers like Google and Yahoo Mail continuously enhance their spam filters to combat junk email. Without proper …
Original Research
Return Path
· Original study ↗
Methodology
Cited from Return Path
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Whitelisted email addresses: 10% email click through rate lift. Source: Return Path (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whitelisted-ctr-lift-10
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<blockquote cite="https://lighthousedata.io/data/whitelisted-ctr-lift-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- email click through rate lift for Whitelisted email addresses<br><small>Source: Return Path (2024) · <a href="https://lighthousedata.io/data/whitelisted-ctr-lift-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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