B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- email click through rate lift for Email campaigns with UGC (2025)
User-generated content (UGC) improves email click-through rates by 73%.
- Attributed to unnamed recent studies
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
geistm.com
Primary
Tier C
https://geistm.com/ugc-101-multichannel-strategy/ ↗
Source Article
UGC 101: Strategies to Leverage User-Generated Content Across Every Marketing Channel - GeistM
UGC 101: Strategies to Leverage User-Generated Content Across Every Marketing Channel
User-Generated Content (UGC) isn’t just a buzzword — it’s one of the most effective ways to build trust, expand reach, and drive conversions for your brand.
UGC typically consists of raw, unedited content created b…
Original Research
geistm.com
· Original study ↗
Methodology
Cited as 'recent studies' showing UGC improves email CTR; original research unnamed, article undated (vintage fallback).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns with UGC: 73% email click through rate lift. Source: geistm.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-email-ctr-lift-73pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ugc-email-ctr-lift-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- email click through rate lift for Email campaigns with UGC<br><small>Source: geistm.com (2025) · <a href="https://lighthousedata.io/data/ugc-email-ctr-lift-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.