B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14.6%
14.6% -- lead close rate for organic leads vs outbound leads (2026)
According to HubSpot, organic leads close at a 14.6% rate compared to 1.7% for outbound methods.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://bizaigpt.com/blog/organic-lead-generation-in-chicago ↗
Source Article
Organic Lead Generation in Chicago: Complete Guide for Service Businesses
Original Research
HubSpot
· Original study ↗
Methodology
Secondary citation of HubSpot research in a vendor blog post; outbound close rate of 1.7% noted for comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organic leads vs outbound leads: 14.6% lead close rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-organic-lead-close-rate
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<blockquote cite="https://lighthousedata.io/data/hubspot-organic-lead-close-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.6%</strong> -- lead close rate for organic leads vs outbound leads<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/hubspot-organic-lead-close-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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