B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- engagement lift for luxury hotel rooms landing pages (2024)
Video increased engagement to luxury hotel clients' rooms landing pages by at least 10% across a series of A/B tests.
- Minimum increase ('at least 10%')
- Based on internal agency A/B testing across clients
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ARO Digital Strategy
Primary
Tier B
https://www.arodigitalstrategy.com/hotelier-hub/latest-article/if-an-image-is-worth-a-1000-words-how… ↗
Source Article
If an Image is worth a 1000 words, how much is a video worth
Original Research
ARO Digital Strategy
· Original study ↗
Methodology
Aggregate of agency A/B tests for luxury hotel clients
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
luxury hotel rooms landing pages: 10% engagement lift. Source: ARO Digital Strategy (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotel-video-engagement-10pct-minimum
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<blockquote cite="https://lighthousedata.io/data/hotel-video-engagement-10pct-minimum" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- engagement lift for luxury hotel rooms landing pages<br><small>Source: ARO Digital Strategy (2024) · <a href="https://lighthousedata.io/data/hotel-video-engagement-10pct-minimum" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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