B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- customer retention rate for hospitality and travel industry (2025)
The customer retention rate for the hospitality and travel industry is 55%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
buildwithtoki.com
Primary
Tier B
https://www.buildwithtoki.com/blog-post/customer-retention-rate-calculation ↗
Source Article
Customer Retention Rate Calculation: Your Complete Guide | Toki
Customer Retention Rate Calculation: Your Complete Guide
Master customer retention rate calculation with proven formulas and actionable strategies. Boost retention and drive business growth today.
Understanding Customer Retention Rate: The Foundation
Customer retention rate calculation might seem co…
Also cited by
2026-09-29
2026-09-06
Original Research
buildwithtoki.com
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
hospitality and travel industry: 55% customer retention rate. Source: buildwithtoki.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hospitality-travel-retention-rate
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<blockquote cite="https://lighthousedata.io/data/hospitality-travel-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- customer retention rate for hospitality and travel industry<br><small>Source: buildwithtoki.com (2025) · <a href="https://lighthousedata.io/data/hospitality-travel-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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