B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.9%
2.9% -- click through rate for Home services Google Ads campaigns (2026)
Typical Google Ads click-through rate for home services benchmarks starts at 2.9%.
- Reported as a typical range (2.9%-5.7%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klutch Growth
Primary
Tier B
https://klutchgrowth.com/blog/local-service-ads-vs-google-ads-for-hvac-businesses/ ↗
Source Article
Local Service Ads vs Google Ads: Which Drives More Leads for HVAC Businesses? - Klutch Growth
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Klutch Growth Blog
If you’ve been spending all your HVAC marketing budget on Google Ads (GA) with little to no results to show for it, it m…
Original Research
Klutch Growth
· Original study ↗
Methodology
Range 2.9%-5.7%; midpoint 4.3% used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Home services Google Ads campaigns: 2.9% click through rate. Source: Klutch Growth (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-services-ctr-benchmark
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<blockquote cite="https://lighthousedata.io/data/home-services-ctr-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.9%</strong> -- click through rate for Home services Google Ads campaigns<br><small>Source: Klutch Growth (2026) · <a href="https://lighthousedata.io/data/home-services-ctr-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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