B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$7,300,000,000
$7,300,000,000 -- ad spend for Home Services vertical (2021)
BIA estimates that ad spend from businesses in the Home Services vertical will reach $7.3 billion in 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$7,300,000,000
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
BIA Advisory Services
Primary
Tier A
https://www.bia.com/blog/leading-local-insights-episode-2-ad-spend-in-the-home-services-vertical/ ↗
Source Article
Leading Local Insights Episode 2: Ad Spend in the Home Services Vertical
Original Research
BIA Advisory Services
· Original study ↗
Methodology
BIA advisory estimate for home services vertical ad spend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Home Services vertical: $7,300,000,000 ad spend. Source: BIA Advisory Services (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-services-ad-spend-7-3b
HTML Embed
<blockquote cite="https://lighthousedata.io/data/home-services-ad-spend-7-3b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$7,300,000,000</strong> -- ad spend for Home Services vertical<br><small>Source: BIA Advisory Services (2021) · <a href="https://lighthousedata.io/data/home-services-ad-spend-7-3b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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