B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- win rate uplift for Enablement teams that enable post-sales roles to enhance customer experience (2020)
Enablement teams that focus on enhancing customer experience by enabling post-sales roles experience win rate improvements of 4 percentage points.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Highspot
Primary
Tier C
https://marketingmattersct.com/2021/01/18/sales-enablement-role-in-marketing-for-home-healthcare-and… ↗
Source Article
Sales Enablement Role in Marketing for Home Healthcare & In-Home Care
Sales Enablement Role in Marketing for Home Healthcare and In-Home Care
Sales enablement has significantly evolved over the years. Having an understanding of what sales enablement is, its impact and growing importance, and its relevance to the Home Healthcare and In-Home Care sector, is essential to…
Original Research
Highspot
· Original study ↗
Methodology
Difference expressed in percentage points; from Highspot State of Sales Enablement 2020 Report (nearly 400 respondents across 19 countries)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Enablement teams that enable post-sales roles to enhance customer experience: 4% win rate uplift. Source: Highspot (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/highspot-win-rate-uplift-post-sales-enablement-2020
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<blockquote cite="https://lighthousedata.io/data/highspot-win-rate-uplift-post-sales-enablement-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- win rate uplift for Enablement teams that enable post-sales roles to enhance customer experience<br><small>Source: Highspot (2020) · <a href="https://lighthousedata.io/data/highspot-win-rate-uplift-post-sales-enablement-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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