B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
38%
38% -- win rate uplift for Sales and marketing aligned teams (2024)
Teams that align their sales, marketing, and customer success departments achieve 38% higher win rates.
- Attributed generally to unnamed studies
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
yesware.com
Primary
Tier C
https://www.yesware.com/blog/sales-performance/ ↗
Source Article
30 Ways to Improve Individual & Team Sales Performance in 2024
30 Ways to Improve Individual & Team Sales Performance in 2024
Casey O'Connor
Sales performance measures how effectively a sales rep or sales team works their sales pipeline over a specific period of time.
Sales performance management refers to the way sales reps and sales managers track, manage, an…
Original Research
yesware.com
· Original study ↗
Methodology
Cited as 'studies show' in Yesware blog; original study unnamed. Baseline: non-aligned teams.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales and marketing aligned teams: 38% win rate uplift. Source: yesware.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aligned-teams-38pct-higher-win-rates
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<blockquote cite="https://lighthousedata.io/data/aligned-teams-38pct-higher-win-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- win rate uplift for Sales and marketing aligned teams<br><small>Source: yesware.com (2024) · <a href="https://lighthousedata.io/data/aligned-teams-38pct-higher-win-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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