B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
38%
38% -- win rate uplift for B2B companies with ABM programmes (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://designcloud.app/blog/firmographic-targeting-a-simple-definition-how-to-get-started ↗
Source Article
What Are Firmographics? Meaning & Examples | Design Cloud
Firmographics: Meaning, Examples & How They're Used in B2B Marketing
Firmographics are the descriptive characteristics used to define and group companies, such as industry, company size, revenue, location and ownership type. They are, in effect, the B2B equivalent of demographics: where demographics…
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce research on account-based marketing outcomes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies with ABM programmes: 38% win rate uplift. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abm-higher-win-rate-b2b
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<blockquote cite="https://lighthousedata.io/data/abm-higher-win-rate-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- win rate uplift for B2B companies with ABM programmes<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/abm-higher-win-rate-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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