B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- generative ai adoption rate for High-performing marketing teams (2026)
72% of high-performing marketing teams use generative AI.
- Original source text contains the typo 'marking teams' referring to marketing teams
- Secondary report citing Salesforce State of Marketing report
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://www.simantel.com/from-ai-hype-to-ai-systems-what-im-seeing-in-salesforces-state-of-marketing… ↗
Source Article
From AI Hype to AI Systems: What I’m Seeing in Salesforce’s State of Marketing Report
Salesforce’s latest State of Marketing report is full of big numbers around AI adoption. As I read through it, a few things stood out — and not all of them in the way you might expect.
At first glance, the numbers feel encouraging. There’s real progress happening. But there are also some pretty big …
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce State of Marketing report as cited by Simantel; source contains typo 'marking teams' interpreted as 'marketing teams'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
High-performing marketing teams: 72% generative ai adoption rate. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-performing-marketing-teams-genai-adoption
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<blockquote cite="https://lighthousedata.io/data/high-performing-marketing-teams-genai-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- generative ai adoption rate for High-performing marketing teams<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/high-performing-marketing-teams-genai-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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