B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
13.47%
13.47% -- click through rate for Heatseeker signup-first flow (variant B) (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13.47%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
475
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
ConversionLab
Primary
Tier A
https://blog.conversionlab.no/case-study-shifting-the-focus-from-demos-to-signups-increased-conversi… ↗
Source Article
Demo vs. signup: how we increased conversions by 52% | ConversionLab
Case study: Shifting the focus from demos to signups increased conversion rate by 52%
We challenged the standard "Book a Demo" flow and tested a direct signup option instead. The result? A 52% uplift in conversions. Here is the full case study.
At ConversionLab, we help companies improve performance…
Original Research
ConversionLab
· Original study ↗
Methodology
Treatment variant (direct signup CTA): 64 conversions from 475 users; winning variant at 99% statistical confidence. Article undated; vintage year estimated from crawl context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Heatseeker signup-first flow (variant B): 13.47% click through rate. Source: ConversionLab (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heatseeker-signup-first-flow-click-through-rate
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<blockquote cite="https://lighthousedata.io/data/heatseeker-signup-first-flow-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.47%</strong> -- click through rate for Heatseeker signup-first flow (variant B)<br><small>Source: ConversionLab (2024) · <a href="https://lighthousedata.io/data/heatseeker-signup-first-flow-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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