B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93.9%
93.9% -- inbox placement rate for Groupon (2014)
Groupon achieved an inbox placement rate of 93.9% in 2014 year-to-date.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93.9%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eDataSource
Primary
Tier B
https://emailopshop.com/is-living-social-overly-dependent-on-email/ ↗
Source Article
#TBT: Is Living Social Overly Dependent on Email? - Email Optimization Shop by Jeanne Jennings
This is one of three articles I wrote in 2014 on Living Social, the daily deals industry and email marketing; here I present information from eDataSource on inbox placement, read/open rates, and send quantities for Amazon, Groupon, and Living Social.
Back in early November 2014, Living Social announ…
Original Research
eDataSource
· Original study ↗
Methodology
eDataSource inbox placement data, year-to-date 2014
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Groupon: 93.9% inbox placement rate. Source: eDataSource (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/groupon-inbox-placement-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/groupon-inbox-placement-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93.9%</strong> -- inbox placement rate for Groupon<br><small>Source: eDataSource (2014) · <a href="https://lighthousedata.io/data/groupon-inbox-placement-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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