B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78.4%
78.4% -- customer retention increase for Gran Vía customers (mobile app channel) (2025)
Gran Vía customer retention increased by 78.4% following the launch of their mobile app.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tapday
Primary
Tier A
https://www.tapday.com/case-study/gran-via-luxury-fashion-store-mobile-app-revenue-increases ↗
Source Article
Gran Via
Gran Vía chose Tapday to launch a high-end mobile shopping experience that matched their luxury identity. The team built a fast, elegant, fully branded app in weeks, giving customers a smoother, more personal way to browse, shop, and stay connected.
187
%
Increase in revenue per session
165
%
Increa…
Original Research
Tapday
· Original study ↗
Methodology
Vendor self-reported retention increase after app launch; retention definition and window not disclosed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gran Vía customers (mobile app channel): 78.4% customer retention increase. Source: Tapday (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gran-via-customer-retention-increase-784
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<blockquote cite="https://lighthousedata.io/data/gran-via-customer-retention-increase-784" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78.4%</strong> -- customer retention increase for Gran Vía customers (mobile app channel)<br><small>Source: Tapday (2025) · <a href="https://lighthousedata.io/data/gran-via-customer-retention-increase-784" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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