C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
0.46%
0.46% -- click through rate for Google Ads (Display) (2024)
Google Ads display ads have an average click-through rate (CTR) of 0.46%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.46%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (5)
Loganix
Primary
Tier C
https://loganix.com/what-are-google-ads/ ↗
Source Article
What Are Google Ads? (+ How Do They Work?)
What Are Google Ads? (+ How Do They Work?)
Wanna get your (or a client’s) business in front of literally millions of eyeballs?
Two words: Google Ads.
But what are Google Ads, exactly? And how do they work?
We’ve got some exploring to do together…
What Are Google Ads?
Google Ads is Google’s pay-per-c…
Also cited by
2026-09-24
Transactional Marketing (transactional.net)
https://transactional.net/elements-of-advertisements/
2026-09-18
2026-09-29
Original Research
Loganix
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Google Ads (Display): 0.46% click through rate. Source: Loganix (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google_ads_ctr_display_ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google_ads_ctr_display_ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.46%</strong> -- click through rate for Google Ads (Display)<br><small>Source: Loganix (2024) · <a href="https://lighthousedata.io/data/google_ads_ctr_display_ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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