B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- search ad market share for Google (2008)
Google was predicted to capture 80% of UK search advertising expenditure in 2008.
- Forecast/prediction
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Enders Analysis
Primary
Tier B
http://www.freshtraffic.ca/uk-online-ad-spending-to-overtake-tv-this-year/ ↗
Source Article
UK Online ad spending to overtake TV this year
Original Research
Enders Analysis
· Original study ↗
Methodology
Enders Analysis prediction that Google would take 80% of UK search advertising spend, up from 78% in 2007
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2007 | 78% | |
| 2008 (current) | 80% | +2.6% |
| 2020 | 61.3% | -23.4% |
| 2025 | 50% | -18.4% |
| Q1 2010 | 75% | +50.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 80% search ad market share. Source: Enders Analysis (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-uk-search-ad-share-2008
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-uk-search-ad-share-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- search ad market share for Google<br><small>Source: Enders Analysis (2008) · <a href="https://lighthousedata.io/data/google-uk-search-ad-share-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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