B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- search ad market share for Google (Q1 2010)
Google holds nearly a 75% market share of spending on search marketing overall.
- Source states 'nearly a 75% market share'
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
Q1 2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Efficient Frontier
Primary
Tier B
http://robhof.com/2010/04/12/search-ad-spending-up-again-another-good-quarter-for-google-coming/ ↗
Source Article
Search Ad Spending Up Again. Good Quarter for Google Coming?
Original Research
Efficient Frontier
· Original study ↗
Methodology
Cited in article describing Efficient Frontier data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2007 | 78% | |
| 2008 | 80% | +2.6% |
| 2020 | 61.3% | -23.4% |
| 2025 | 50% | -18.4% |
| Q1 2010 (current) | 75% | +50.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 75% search ad market share. Source: Efficient Frontier (Q1 2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-market-share-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-search-market-share-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- search ad market share for Google<br><small>Source: Efficient Frontier (Q1 2010) · <a href="https://lighthousedata.io/data/google-search-market-share-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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