B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

78%

78% -- search advertising market share for Google (UK search advertising) (2007)

Name: Search Advertising Market Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-17

2007 · Enders Analysis

Google accounted for 78% of UK search advertising spend in 2007.

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Attribution: Enders Analysis View source

Lighthouse Research Team

Last verified: 2026-09-17 · How we verify data →

Source verified Evidence graded

Value

78%

Unit

Percentage

Data Vintage

2007

Entity

Google (UK search advertising)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Enders Analysis Primary Tier B

http://www.freshtraffic.ca/uk-online-ad-spending-to-overtake-tv-this-year/ ↗

Confidence: 53/100 Vintage: 2007 Channel: Common Crawl

Source Article

UK Online ad spending to overtake TV this year

Original Research

Enders Analysis · Original study ↗

Methodology

Enders Analysis figure for Google's prior-year share of UK search advertising spend

Methodology documented

Trend Over Time

Period	Value	Change
2007 (current)	78%
2008	80%	+2.6%

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google (UK search advertising): 78% search advertising market share. Source: Enders Analysis (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-uk-search-ad-share-2007

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<blockquote cite="https://lighthousedata.io/data/google-uk-search-ad-share-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- search advertising market share for Google (UK search advertising)<br><small>Source: Enders Analysis (2007) · <a href="https://lighthousedata.io/data/google-uk-search-ad-share-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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