B Evidence Grade B Graded under review Safe to Cite Dated

80%

80% -- search advertising market share for Google (2019)

Name: Search Advertising Market Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2019 · smartweb.rs

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Attribution: smartweb.rs View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2019

Entity

Google

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

smartweb.rs Primary Tier C

https://smartweb.rs/sr/blog/pet-razloga-za-koriscenje-google-ads-a/ ↗

Confidence: 48/100 Vintage: 2019 Channel: Deep Crawl

Source Article

Pet razloga za korišćenje Google Ads-a - Smart Web

Google Ads je najrasprostranjeniji oblik oglašavanja danas. Kompanije troše više na digitalno oglašavanje nego na sve tradicionalne metode zajedno, pri čemu Google drži oko 80% tržišta oglašavanja temeljenog na pretrazi. Razlog popularnosti Google-a leži u činjenici da je Google Ads platforma veoma …

Original Research

smartweb.rs · Original study ↗

Methodology

Blog article claim, no cited source or methodology

Methodology documented

Trend Over Time

Period	Value	Change
2019 (current)	80%
2024	83%	+3.8%

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google: 80% search advertising market share. Source: smartweb.rs (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-advertising-market-share-80

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<blockquote cite="https://lighthousedata.io/data/google-search-advertising-market-share-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- search advertising market share for Google<br><small>Source: smartweb.rs (2019) · <a href="https://lighthousedata.io/data/google-search-advertising-market-share-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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