B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
61.3%
61.3% -- search ad market share for Google (2020)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61.3%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.searchenginejournal.com/google-ducked-ad-spending-before-but-the-future-may-go-differentl… ↗
Source Article
Google Ducked Ad Spending Before But the Future May Go Differently
Original Research
eMarketer
· Original study ↗
Methodology
Down from 61.3% in 2019; eMarketer forecast
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2007 | 78% | |
| 2008 | 80% | +2.6% |
| 2020 (current) | 61.3% | -23.4% |
| 2025 | 50% | -18.4% |
| Q1 2010 | 75% | +50.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 61.3% search ad market share. Source: eMarketer (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-ad-market-share-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-search-ad-market-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61.3%</strong> -- search ad market share for Google<br><small>Source: eMarketer (2020) · <a href="https://lighthousedata.io/data/google-search-ad-market-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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