B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
10
10 -- return on ad spend for Google Local Services Ads (HVAC) (2026)
Google Local Services Ads for HVAC contractors deliver an estimated return on ad spend of approximately 9.5x.
- Stated as roughly 9.5x
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10
Unit
Multiple
Data Vintage
2026
Entity
Sample Size
888
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
SearchLight Digital
Primary
Tier B
https://tofu.com/blog/how-to-get-hvac-leads ↗
Source Article
How to get HVAC leads without paying for every single one
Google LSA averages $51 per lead. Referrals cost $25. Your existing customer list? $8. A complete breakdown of every HVAC lead source worth your time.
Nancy Bell
,
Digital Marketing Manager
Every HVAC contractor has the same problem at some point: the phone isn't ringing enough. This guide breaks do…
Also cited by
2026-09-19
Original Research
SearchLight Digital
· Original study ↗
Methodology
ROAS per SearchLight Digital LSA Benchmark
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Google Local Services Ads (HVAC): 10 return on ad spend. Source: SearchLight Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-lsa-hvac-roas-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-lsa-hvac-roas-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> -- return on ad spend for Google Local Services Ads (HVAC)<br><small>Source: SearchLight Digital (2026) · <a href="https://lighthousedata.io/data/google-lsa-hvac-roas-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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