C
Evidence Grade C
Graded
under review
Use with Hedging
Dated
15%
15% -- click through rate for Google's AI Overviews (2023-05)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2023-05
Entity
Geography
UK
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
NP Digital
Primary
Tier B
https://www.damteq.co.uk/resources/articles/everything-to-know-googles-ai-overviews/ ↗
Source Article
Everything You Need to Know About Google's AI Overviews
In May, Google launched a new Generative AI feature in Search called AI Overviews.
Google’s AI Overviews is the new name of their Search Generative Experience (SGE) project that they’ve been working on, which aims to deliver quick and accurate answers to user searches using AI.
When it was rolled ou…
Also cited by
2026-09-20
2026-09-06
Original Research
NP Digital
· Original study ↗
Segmentation
IndustryMedia
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Google's AI Overviews: 15% click through rate. Source: NP Digital (2023-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-overviews-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ai-overviews-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate for Google's AI Overviews<br><small>Source: NP Digital (2023-05) · <a href="https://lighthousedata.io/data/google-ai-overviews-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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