B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.4%
2.4% -- click through rate for Google AI Overviews (2026-05)
Google AI Overview features see a click-through rate of about 2.4%.
- Lower than click-through on searches with no Overview
- Majority of clicks go to cited websites in the SERP
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.4%
Unit
Percentage
Data Vintage
2026-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
NY Ave
Primary
Tier B
https://ny-ave.com/blog/may-2026-whats-happening-in-digital-marketing/ ↗
Source Article
May 2026: What’s Happening in Digital Marketing
- Click-through rate climbs on Google’s notorious AI overviews.
- Cost-per-click ads are now live in OpenAI’s flagship ChatGPT.
- Google Search executive warns about “commodity content.”
- Google Local Review replies are now moderated.
- Google “opts out” of using spam reports with personal info.
Mo…
Also cited by
2026-09-20
Original Research
NY Ave
· Original study ↗
Methodology
Aggregate click-through rate on Google AI Overview features, as reported by NY Ave digital marketing blog.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026-02 | 1.3% | |
| 2026-05 (current) | 2.4% | +84.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 2.4% click through rate. Source: NY Ave (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-overview-ctr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ai-overview-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.4%</strong> -- click through rate for Google AI Overviews<br><small>Source: NY Ave (2026-05) · <a href="https://lighthousedata.io/data/google-ai-overview-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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