B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.86%
0.86% -- click through rate for Google Ads shopping (2026)
The average shopping click-through rate (CTR) of Google Ads is 0.86%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (5)
BackdropBoost
Primary
Tier C
https://backdropboost.com/blog/why-is-my-google-shopping-ctr-low ↗
Source Article
Google Search statistics (2026): Market Share, Usage & More
With a market share of over 89.94%, Google dominates the search engine market around the world.
To put this into perspective, 189,815 searches are made every second, that’s 16.4 billion daily and around 6 trillion each year!
As you can see, Google’s influence on consumer behavior and online marketin…
Also cited by
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Original Research
BackdropBoost
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads shopping: 0.86% click through rate. Source: BackdropBoost (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-shopping-ctr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-shopping-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.86%</strong> -- click through rate for Google Ads shopping<br><small>Source: BackdropBoost (2026) · <a href="https://lighthousedata.io/data/google-ads-shopping-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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