B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5
5 -- return on ad spend for consumer electronics retailer (Google Search Ads) (2025)
A consumer electronics retailer achieved a Return on Ad Spend (ROAS) of 5.4x after shifting from PMax campaigns to Google Ads search campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier A
https://databeat.io/case-studies/google-ads-revamp-save-lead-costs/ ↗
Source Article
The Google Ads Revamp That Saved 25% on Lead Costs
Problem Statement :
A consumer electronics retailer faced visibility, budget, and lead quality issues with PMax. DataBeat optimized performance by shifting to Google Search Ads with better budget control.
Outcome:
DataBeat recommended transitioning to a search Ads structure and reworking the budget …
Original Research
DataBeat
· Original study ↗
Methodology
Agency case study; ROAS improved from 3.8x to 5.4x after campaign restructure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumer electronics retailer (Google Search Ads): 5 return on ad spend. Source: DataBeat (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-roas-case-study
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<blockquote cite="https://lighthousedata.io/data/google-ads-roas-case-study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- return on ad spend for consumer electronics retailer (Google Search Ads)<br><small>Source: DataBeat (2025) · <a href="https://lighthousedata.io/data/google-ads-roas-case-study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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