B Evidence Grade B Graded under review Safe to Cite Dated

7% -- click through rate for Google Ads top-performing text ads (2022)

Name: Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2022 · Google

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2022

Entity

Google Ads top-performing text ads

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Google Primary Tier B

https://ads.google.com/home/tools/keyword-planner/learn-about-keyword-planner/ ↗

Confidence: 59/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Optimize Your Google Ads Copy to Lower CPC and Boost CTR

Google Ads / Ads Copy Ad Copy Optimization for Google Ads Effective ad copy optimization is one of the most important elements for improving your Google Ads performance. When you tailor your ad copy for greatest relevance, clarity, and engagement, you can lower your CPC (Cost per Click) and increase…

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Original Research

Google · Original study ↗

Methodology

CTR for top-performing ads depending on the industry and targeting according to Google.

Segmentation

IndustryAll RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

Google Ads top-performing text ads: 7% click through rate. Source: Google (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-ad-copy-ctr-top-performers

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-ads-ad-copy-ctr-top-performers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- click through rate for Google Ads top-performing text ads<br><small>Source: Google (2022) · <a href="https://lighthousedata.io/data/google-ads-ad-copy-ctr-top-performers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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