B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

70.4%

70.4% -- ad revenue share for Alphabet (Google) (2018)

2018  · Visual Capitalist

Advertising from Google properties formed 70.4% of Google's total revenues.

  • Specifically refers to advertising from Google properties (including YouTube)
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Attribution: Visual Capitalist View source
Lighthouse Research Team
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Source verified Evidence graded
Value
70.4%
Unit
Percentage
Data Vintage
2018
Entity
Alphabet (Google)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Visual Capitalist Primary Tier B
https://blog.quintarelli.it/2019/04/how-the-big-five-tech-companies-make-their-money-visualized/ ↗
Confidence: 53/100 Vintage: 2018 Channel: Deep Crawl
Source Article
How The Big Five Tech Companies Make Their Money, Visualized
Archivio di tutti i clip: clips.quintarelli.it (Notebook di Evernote). How The Big Five Tech Companies Make Their Money, Visualized Digg Apr 1 2019, 1:32 PM Apple, Amazon, Facebook, Alphabet and Microsoft rake in a total of around $800 billion in revenues every year, but according to these graphs fr…
Original Research
Visual Capitalist · Original study ↗

Company revenue breakdown visualized by Visual Capitalist

Methodology documented
Industrymarketing
Plain Text
Alphabet (Google): 70.4% ad revenue share. Source: Visual Capitalist (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ad-revenue-share-2018
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<blockquote cite="https://lighthousedata.io/data/google-ad-revenue-share-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70.4%</strong> -- ad revenue share for Alphabet (Google)<br><small>Source: Visual Capitalist (2018) · <a href="https://lighthousedata.io/data/google-ad-revenue-share-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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