B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- ad revenue share for Indian newspaper industry (2018)
In India, the revenue model of newspapers is skewed towards 65% in favor of advertising.
- Balance of revenue is from circulation
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Inkspell Solutions
Primary
Tier B
https://www.inkspell.co.in/inkspell-case-study-of-the-week-b2b-marketing-campaign/ ↗
Source Article
INKSPELL - Case Study of the Week (B2B Marketing Campaign) - Inkspell Solutions
The revenue model of newspapers in India is skewed towards 65% in favour of advertising and the balance from circulation. This obviously puts a high demand on advertising revenues. The newspaper market in India is dominated by languages – 9 of the Top 10 newspapers in India are in languages other th…
Original Research
Inkspell Solutions
· Original study ↗
Methodology
Industry description in case study publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian newspaper industry: 65% ad revenue share. Source: Inkspell Solutions (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-newspaper-ad-revenue-share
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<blockquote cite="https://lighthousedata.io/data/india-newspaper-ad-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- ad revenue share for Indian newspaper industry<br><small>Source: Inkspell Solutions (2018) · <a href="https://lighthousedata.io/data/india-newspaper-ad-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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