B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
29%
29% -- ad revenue share for Mobile games ranked below top 1,000 by revenue (2025)
Games ranked below the top 1,000 by revenue capture approximately 29% of total mobile ad revenue.
- Drawn from Sensor Tower Gaming Deep Dive report describing the mobile app ecosystem
- Approximate figure ('roughly 29%')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier B
https://www.applixir.com/blog/who-is-actually-buying-your-rewarded-video-ad-and-why-the-answer-is-di… ↗
Source Article
Who Is Actually Buying Your Rewarded Video Ad on Web?
Original Research
Sensor Tower
· Original study ↗
Methodology
Sensor Tower Gaming Deep Dive; long-tail concentration finding
Methodology documented
Segmentation
IndustryGaming
RegionGlobal
Channelmobile
Cite this stat
Plain Text
Mobile games ranked below top 1,000 by revenue: 29% ad revenue share. Source: Sensor Tower (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/long-tail-games-ad-revenue-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/long-tail-games-ad-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- ad revenue share for Mobile games ranked below top 1,000 by revenue<br><small>Source: Sensor Tower (2025) · <a href="https://lighthousedata.io/data/long-tail-games-ad-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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