B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- ad revenue share for India OTT industry (2019)
Over 80% of total revenue in the Indian OTT industry is derived from advertising.
- Source states 'over 80%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
A Junior VC
Primary
Tier B
https://www.ajuniorvc.com/india-ott-hotstar-netflix-jio-consolidation ↗
Source Article
Is India's OTT On Turbulent Tides?
Is India's OTT On Turbulent Tides?
Entertainment
Entertainment
Aggregator
IPO
B2C
Platform
Last fortnight, MX Player raised a $100MM, adding more firepower to fight in the fast-growing OTT market. On the other side of the world, Disney+ launched and reached 10MM users in 3 days, with a 2020 launch p…
Original Research
A Junior VC
· Original study ↗
Methodology
Ad revenue expected to grow at 45% CAGR for next five years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India OTT industry: 80% ad revenue share. Source: A Junior VC (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-ott-ad-revenue-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-ott-ad-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- ad revenue share for India OTT industry<br><small>Source: A Junior VC (2019) · <a href="https://lighthousedata.io/data/india-ott-ad-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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