B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
25%
25% -- ad revenue share for Instagram Stories (2022)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://dmxmarketing.com/instagram-stories-to-hold-a-quater-of-the-platforms-ad-revenue-in-2022/ ↗
Source Article
Instagram Stories to hold a quater of the platforms ad revenue in 2022
- Instagram Stories has rapidly risen to be a main choice for many brands and marketers in the last few years, with new statistics showing that Stories is estimated to hold over 25% of Instagram’s ad revenue in 2022.
- Rising from over US$11 billion in 2021, it is expected to reach $15.95 billion in…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer forecast cited via Hootsuite/eMarketer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram Stories: 25% ad revenue share. Source: eMarketer (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-stories-ad-revenue-share-2022
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<blockquote cite="https://lighthousedata.io/data/instagram-stories-ad-revenue-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ad revenue share for Instagram Stories<br><small>Source: eMarketer (2022) · <a href="https://lighthousedata.io/data/instagram-stories-ad-revenue-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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