B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,800,000,000
$1,800,000,000 -- ad spend for GM (US total advertising) (2011)
General Motors' total US advertising spend across all media in 2011 was $1.8 billion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,800,000,000
Unit
Currency Usd
Data Vintage
2011
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar Media
Primary
Tier B
http://huguesrey.wordpress.com/2012/05/16/gm-says-facebook-ads-dont-pay-off-wsj-com/ ↗
Source Article
GM Says Facebook Ads Don't Pay Off
Original Research
Kantar Media
· Original study ↗
Methodology
Per Kantar Media
Methodology documented
Segmentation
IndustryAutomotive
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
GM (US total advertising): $1,800,000,000 ad spend. Source: Kantar Media (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gm-us-ad-spend-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gm-us-ad-spend-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,800,000,000</strong> -- ad spend for GM (US total advertising)<br><small>Source: Kantar Media (2011) · <a href="https://lighthousedata.io/data/gm-us-ad-spend-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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